Sustainability is still not a criterion of choice when it comes to booking a hotel, say experts

Sustainability is still not a criterion of choice when it comes to booking a hotel, say experts

Although we continue to make great efforts in the area of ​​sustainability in the tourism sector, much remains to be done. Sustainability is still not a criterion of choice for customers when booking, agree the experts and part of the audience of the day 'Responsible Tourism: Benefits and opportunities of sustainability in tourism companies. Success stories'.

Organized by the IE Tourism Alumni Club at IE Business School in Madrid, the day was moderated by Maribel Rincón, president of IE Tourism Alumni Club and Marketing Manager at Amic Hotels, attended by Marta Martin, VP Corporate Responsability in NH Hoteles; Coralía Pino, responsible for sustainability and Energy Efficiency at the Hotel Technology Institute (ITH); Celina Álvarez, manager of the Balearic Sustainable Hotels Network; Julia Ramos, founding partner of La Agroteca, and Rafael Cobo, co-founder of Nee-Meaningful Labs.

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Source: www.nexotur.com

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